innovation Archives - It's A Dog's Job (But Someone's Got To Do It)

Since launching the book I have been doggedly working away in my new role at Fujitsu, where I am Principal Advisor, Technology and Innovation. I act as the local focal point for accelerating client adoption of Fujitsu Intellectual Property and demonstrating … Continued

Aveline Clarke,
Founder & Director, Reignite Talent

A manifesto for clients and consultants

It’s A Dog’s Job explores the craft of consulting and building client relationships in a cheeky and irreverent way, using the metaphor of man and his best friend. In this insightful, mad-dog look at the world of management consulting, you’ll discover the tricks and traps of surviving a canine career and learn how to become a client’s best friend. Clients will learn how to get consultants to heed their Master’s voice and deliver the juicy results they pay through the nose for.

It’s a Dog’s Job features true stories of remarkable client engagements and consulting teams, tracking the ups and downs of delivering great business outcomes in a dog-eat-dog world. With beautiful photography, the book also celebrates the energy and intelligence of our canine friends, who we have much to learn from.